What You Will Need
Step 1 - Understand the Use Case
Audience Attributes allow you to collect and use information about your audience. This information is collected during the Hub onboarding process and is stored inside of the Audience Profile. You can use information collected through Audience Attributes to build an Audience Directory in your Hub or show your audience personalized content inside of their Hub. 👀
Step 2 - Head to the Data Page
From your account settings, click the Data tab.
Step 3 - Create Attribute
Start by clicking + Create Audience Attribute.
Add a title and optional description to your new attribute. You can always change these later if you'd like.
Collect anything from goals, custom mailing addresses, business names, even t-shirt size! The possibilities are endless with this attribute!
This attribute could be used to collect age, phone numbers, current revenue, or anything else number oriented.
This attribute is more specific and can be used to collect birthdays, business start date, or launch date.
True or False
The true or false attribute can be used for a simple action such as agreeing to a consent statement, or answering a question e.g. "Have you launched yet?".
Create options for your members to select from, some possibilities include interests, success path stage, experience, priorities, etc.
Once you have selected and completed your attribute details, click Create Attribute and you're all set! 🚀
What You Can Do Now